2024 — 2026
Lead Graphic Designer
Marketing Lab
RADHIKA
Graphic Designer
Player 101
Radhika
Tambakuwala
GRAPHIC DESIGNER & VISUAL CREATIVE
I turn ideas into visuals that make an impact.
I believe great design is more than aesthetics. It's about understanding ideas, connecting with people, and creating visuals that communicate with purpose.
With 6+ years of experience in graphic design, I've worked with established brands and startups across branding, social media advertising, website design, and visual communication. My experience also extends to video editing and creative direction.
I'm constantly exploring new technologies and experimenting with AI tools to enhance my creative process. From prompt engineering and visual exploration to refining concepts, I use AI to expand creative possibilities while keeping human creativity, design thinking, and originality at the heart of my work.
My approach is adaptable, combining strategic thinking, experimentation, and attention to detail to meet the unique needs of every project.
Less decoration. More intention. Design with purpose.
01 — Quest Log
Levels Cleared
2021 — 2024
Graphic Designer
Social Neeti
2020 — 2021
Graphic Designer
Procineography Pvt Ltd
02 — Skill Tree
Abilities Unlocked
The skills I bring to every brief.
Branding & Identity
Logos and identity systems that give a brand its face and feel.
Social Media Advertising
Scroll-stopping posts and ads built to drive action.
Performance Creatives
Meta and marketplace ads designed around one clear hook.
E-commerce & PDP Design
Product pages and listings that explain, persuade and convert.
Website Design
Banners and web visuals that sell at first glance.
Packaging & Product Visuals
Packs, mock-ups and product imagery that stand out on shelf and screen.
Campaign Ideation
Festive drops, launches and sale campaigns from idea to rollout.
Retention Design
Emailers and WhatsApp creatives that bring customers back.
Video Editing & Motion
Reels, Stories and GIFs that hook in the first second.
Visual Communication
Turning complex ideas into simple, striking visuals.
Creative Direction
Leading ideas and teams from brief to final frame.
AI-Powered Workflows
Prompting and AI exploration, guided by design thinking.
03 — Inventory
Equipped Tools
AiIllustrator
PsPhotoshop
PrPremiere Pro
CvCanva
AI Power-ups
AIGptChatGPT
AIFlGoogle Flow
AIClClaude
AIFpFreepik
+& many more
Origin Story
Training
Graphic Design
Arena Animation
Degree
B.Com (Hons)
University of Calcutta
04 — Achievements Unlocked
Hall of Fame
Campaign creatives across social, paid and direct channels.
Level{{cur.num}}/ 08
Formats{{f}}
Built for{{cur.use}}
Progress
05 — Boss Level · Case Study
The Brief: Fixing the Hook
How I turned one common marketing mistake into a carousel that teaches brands to think before they design.
The Problem
Most brands run the same hook for every product, then wonder why the ads stop working.
The Insight
People don’t buy products. They buy a solution, an identity or a moment, and every category triggers a different one.
The Idea
A six-slide carousel that gives each category its own hook: health sells the symptom, skincare the problem, fashion the identity, home the specific use case.
The Execution
Editorial type, one bold line per slide, yellow highlights to guide the eye, and real people over product shots.
01
02
03
04
05
06“Your hook shouldn’t say buy this. It should make them think wait, that’s me.”